2012 Meffys Winners Announced
Established mobile players, hot start-ups and growth market trailblazers all pick up a Meffy
London: The evening was was hosted by singer and comedian, Paddy Cullivan and his band, the Camembert Quartet and attended by an international audience of top industry executives and press.
Over 35 countries were represented in the 2012 Meffys and new categories included the Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012. Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, highlighting the maturity of mobile content and commerce as a primary digital touch-point for consumers.
To see the full list of 2012 Meffys winners go to : WINNERS