Meffys 2011 Nominee Videos
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Best Game Award
This award showcases the very latest developments in mobile games, on of the biggest revenue-generators for the mobile content industry.
The nominees are:
Electronic Arts for Dead Space iOS
Natural Motion for Backbreaker 2: Vengence
Playphone for Playphone Poker
PopCap Games for Bejeweled LIVE on Windows Phone 7
Two Bulls for Den Hemmelige Parken (The Hidden Park)
Best Music Service Award
This award profiles the latest innovative music services that exploit the mobile platform's unique attributes and provide an affordable and enjoyable consumer experience
The nominees are:
Aspiro Music for WiMP
Hungama Mobile for Aircel MusicConnect
Omnifone for Sony's Music Unlimited powered by Qriocity
Qatar Telecom for Backstage Mobile Music
Shazam for Shazam
Best TV & Video Service Award
This award profiles the latest developments in mobile TV & video services which have expanded take-up of mobile media and created new market opportunites
The nominees are:
Aspiro for Multiplatform App by Aspiro TV
CBS Interactive for TV.com app
Orange for Cinéma Séries App
Saffron Digital for Media Hub
X2TV for X2TV
Best Content Discovery & Personalization Service Award
This award highlights the latest tools and techniques helping to drive more personalised mobile content discovery, contextual recommendations and content sharing based on common interests and profiles.
The nominees are:
Gracenote for Gracenote Discovertm 3.0
Noise Inc/Universal Music Group for Timewheel
Shazam for Shazam for TV
Sidebar, Inc. for Sidebar Personalization Platform
TIMWE for Cinemax SMS Cinema Guide (in partnership with BlueMessaging)
Best Content Award
This award celebrates the most creative and exciting content for the mobile platform which enhances the overall consumer experience.
The nominees are:
AKQA for Nigella Quick collection
AKQA for Nike Training Club
CBS Interactive for 60 Minutes iPad app
CBS Interactive for CBS Sports Mobile
Hugama Mobile for Reliance Cricket Mania
Best Social Media Award
This award highlights the best in mobile social media services, whether they are bespoke, white-label or consumer-facing.
The nominees are:
Hungama Mobile for Aircel MusicConnect
Handmade Mobile for Flirtomatic
Maxis Berhad for Battle of Sexes
Movellas for Movellas
Myriad Group for Myriad Updates
Ad Campaign Award
This award recognizes the importance of mobile brand awareness and engaging consumers in a personal and targeted way. It looks at how mobile is being used effectively to create successful campaigns and produce branded content in its own right.
The nominees are:
Advice Group for Barilla - Ringo Digital Collection
Maxis Berhad for BMW Innovation Day
net-m for Universal Pictures "Bridemaids" Mobile Site
The Coca Cola Company for Sprite Slam Dunk 2011
Turkcell for Arbank Mortgage Lead Generation with IVR
Best Brand on Mobile Award
This award recognizes the most effective mobile-optimised websites.
The nominees are:
CBS Interactive for CBS.com
Maxis Berhad for Maxis Mobile Site
Momac for RTL.be Mobile Portal
Skava for m.gap.com
Somo for Audi Mobile Website
M-Commerce Award
This award recognises who are driving consumer purchases of services/tangible goods and/or content using a mobile device as the primary driver of enabling commerce.
The nominees are:
Eagle Eye Solutions for Karen Millen Gift Vouchers
Magus Soft for Fun Guide - China Merchant Bank Palm Life
ParcelGenie for mCommerce powered by mBlox
Movile for Mozca
Pontomobi for Multi-platform App Pão de Açúcar Delivery
Best Mobile Website Award
This award recognizes the most effective mobile-optimised websites.
The nominees are:
CBS Interactive for CBS.com
Maxis Berhad for Maxis Mobile Site
Momac for RTL.be Mobile Portal
Skava for m.gap.com
Somo for Audi Mobile Website
Best Blockbuster App Award
This award celebrates the best and most commercially successful mobile apps, whether they are extentions of existing, well-known brands or specifically created for the mobile platform, that have created a clear revenue stream for the developer (apps can be developed on any OS).
The nominees are:
Evernote for Evernote
Poynt for Poynt
Research in Motion's for Blackberry Travel
Seat PagineGialle for PaigineGialle Mobile
Skyfire for SkyfireMobile Browser
Best Innovative App Award
This award recognises apps which use novel ideas, technology and/or business models to create an immersive and engaging consumer experience
The nominees are:
BSkyB for Sky News for iPad
Live360 for LiveRun Singapore
Noise Inc/Universal Music Group for TimeWheel
Onavo for Onavo Data Shrinking App for iPhone and iPad
Two Bulls for Den Hemmelige Parken (The Hidden Park)
Best Innovative Business Model Award
This award recognizes the latest pioneering business models driving forward mobile media consumption and revenue.
The nominees are:
Hungama Mobile for Re.1 Store
Hungama Mobile for Uninor Unlimited Music
Hungama Mobile for Vishal & Shekhar Mobile Music Concert
LightSquared for Wholesale-only Integrated 4G-LTE & Satellite Network
Orange for Orange Cityzi Pass
Best Innovation in a Mobile First Market Award
This award applauds successful for mobile content & commerce services, products or apps in regions of growth where consumers continue to use mobile as their first and primary access point to the internet.
The nominees are:
Bubble Motion for Bubbly Voice-Blogging Service
Comviva for Banglalink mWallet
ForgetMeNot Africa for Message Optimiser
MoreMagic Solutions & Voila for T-Cash - Banking the Unbanked of Haiti
Webaroo for SMS GupShup
Best Technology Innovation Award
This award recognizes innovation which either helps to overcome existing technological barriers and/or uses advanced technology to drive the take-up of mobile content and commerce.
The nominees are:
dotMobi for goMobi: democratizing access to the mobile web
ForgetMeNot Africa for aTXT Facebook from Econet Wireless Zimbabwe
MTS for Omlet.ru
Onstar for Onstar Mobile App
Qualcomm Inc. for Qualcomm Augmented Reality SDK Platform
Syniverse for Syniverse Mobile Video Broadcast Service
Mobile Connected Device Award
This award recognizes the importance of all mobile connected devices (including handsets, tablets and other connected devices) in helping consumers engage with the best mobile content & commerce offerings.
The nominees are:
Amazon for Kindle 3G
Apple for iPad2
Apple for iPhone 4
Asus for Eee Pad Transformer
Samsung for Samsung Galaxy SII
