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Past Winners

“Winning a Meffy was a real turning point for Flirtomatic…..we had previously been told we were the best kept secret in mobile, but the Meffy got us a heap more visibility. And given the strength of the competition, we still feel lucky to have won it.”
Mark Curtis, CEO, Flirtomatic

2013 Award Winners

Social & Entertainment App | Shazam for Shazam for TV Service
Life Tools App | Tile for Tile
Mobile Money | Barclays for Pingit: Picture Payments
Discovery & Engagement |
Content Service | Maluuba
Brand on Mobile | Brandtone for Pepsico / Credito Para Torcida
Consumer Trust | NQ Mobile for NQ Mobile Security
Social Responsibility & Development | Mahindra Comviva for Ecocash powered by Mobiquity
Innovation for App | SwiftKey for SwiftKey 4
Innovation for Technology | Mozilla for Firefox OS
Innovation for Business Model | Fortumo for Android App Distribution
Innovation for Growth Markets | moWoza

2012 Award Winners

Social & Entertainment App | Electronic Arts for The Sims Freeplay on iOS and Android
Life Tools App | The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
m-commerce | Barclays Bank for Barclays Pingit
Discovery & Engagement | Yala Music for Yala
Content Service | PERFORM for Al Jazeera Sport Mobile Apps
Brand on Mobile | Crispin Porter & Bogusky for Just Dance 3 - Autodance
Publisher on Mobile | Financial Times for FT Web App
Consumer Trust |Lookout for Lookout Mobile Security
Social Responsibility & Development | Afroes for Moraba
Innovation for App | Citibank for Citibank Tablet App
Innovation for Technology | Calltrunk for Calltrunk
Innovation for Monetization | GetJar for GetJar Gold Virtual Currency
Innovation for Growth Markets | biNu for biNu Social Network and Content Platform

2011 Award Winners

Ad Campaign | The Coca Cola Company for Sprite Slam Dunk 2011
Blockbuster App | Research In Motion for BlackBerry Travel
Brand on Mobile | Velti and Ericsson IPX for A&N Mobile CRM
Content | AKQA for Nigella Quick Collection
Content Discovery & Personalisation | Shazam for Shazam for TV
Game | Electronic Arts for Dead Space on iPad, iPhone and iPod touch
Innovation in a Mobile First Market | ForgetMeNot Africa for their Message Optimiser
Innovative App | Onavo for Onava Data Shrinking App for iPhone and iPad
Innovative Business Model | Hungama Mobile for Vishal & Shekhar Mobile Music Concert
M-Commerce Service | Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers
Mobile Connected Device | Apple for iPad2
Mobile Website | CBS Interactive for
Music Service | Aspiro Music for WiMP
Social Media Service | Movellas for Movellas
Technology Innovation | OnStar for Onstar Mobile App
TV & Video Service | Saffron Digital for Media Hub

2010 Award Winners

Games | PopCap for Plants vs Zombies
Music Service | Shazam for Shazam Encore
TV & Video Service | CBS Mobile for Android & iPhone Mobile
Content Discovery & Personalisation | Taptu for Touch Search
Cross-Platform Technology | MTS for
Cross Platform Content | Zed Group for Planet 51
Social Media | Handmade Mobile for Flirtomatic
Ad Campaign | Fancharge for Go! Go! Lions Baseball
Consumer Experience | for FindaProperty
App Store Blockbuster | CBS Mobile for NCAA March Madness on Demand
Innovative App | CBS Mobile for CW City-Wize iPhone App
Innovative Business Model | Mob4Hire for Crowd-Sourced Mobile Testing
Technology Innovation | Layar for Layar Reality Browser
Mobile First Innovation | Tata Teleservices for English Seekho
M-Commerce | Wau Movil for First Gateway Service Offer in Latin America
Business Intelligence | Motally for Motally
Mobile Connected Device | Novatel Wireless for MiFi Intelligent Mobile Hotspot


2009 Award Winners

Games | Gameloft for "Real Football 2009"
Music Service | 24-7 Entertainment for "TDC Play"
TV & Video Service | BBC for "BBC iPlayer on mobile"
Content | 20:20 London for "Thmbnls Interactive Mobile Drama"
Social Networking | Handmade Mobile Entertainment for "Flirtomatic"
Search & Discovery | MTS for "MTS Super Search"
Ad Campaign Award | TURKCELL for "Tone&Win"
D2C Service | GetJar for "GetJar"
Application | Opera Software for "Opera Mini 4.2"
Technology Innovation | Nokia for "Nokia Ovi Store"
'Mobile First' Innovation | Hungama Digital Media for "Tata Sky"
Business Intelligence | comScore for "GSMA Proof of Concept"
Innovative Business Model | Orange for "Dolphin Pay-As-You-Go package"
Quality of Experience | Dolby Laboratories for "Dolby Mobile"
Handset | INQ Mobile for "INQ - The World's First Social Mobile"

2008 Award Winners

Games | Nokia for "Hooked on: Creatures of the Deep"
Music Service | mBlox & Myxer for “Myxer Mobile Music”
Artist Campaign | Absolute Marketing & Distribution for “Wet Wet Wet SMS Pre-order Campaign”
TV & Video Service | Rhythm NewMedia and 3UK for “Free Video on 3UK”
Technology Innovation | Zeemote® for “Zeemote JS1 Controller”
Content | Fun Little Movies Channel
Communities & UGC | Flirtomatic
Search & Discovery | Gracenote for “Gracenote Mobile Music Platform”
Marketing Campaign | Orange for “Frank TV”
Handset Application | fring
Quality of Experience | Zeemote® – “Zeemote JS1 Controller”
Off-Deck Services | Thumbplay
Innovative Business Model | MMcast for "MMCast"
Handset | Nokia N95 8GB
Operator | Orange

2007 Award Winners

Games | Gameloft for “Miami Nights: Singles in the City”
Music Service | Omnifone for “MusicStation”
Artist Campaign | Parlophone/New Visions for “Lily Allen Mobile Site”
TV & Video Service | QUALCOMM for “MediaFLO” System
Technology Innovation | Alltel Wireless for “Celltop”
Content | Endemol Digital Media for “Get Close to…Sugababes”
Innovative Business Model | AdMob for “AdMob Marketplace”
Communities & UGC | Loop Mobile for “MOKO”
Search & Discovery | MCN for “DoCoMo D903i FM Radio Search”
Handset Application | ShoZu for ShoZu
Marketing Campaign | Hungama Mobile for “Hutch & Casino Royale Campaign”
Handset | Nokia for “N95”
Operator | Telenor Norway

2006 Award Winners

Games | Digital Chocolate for “Tower Bloxx”
Music | Warner Music for WAMO Packs
Content | Chooz Active Content for “Foreplay”
Services | Bango for “The Bango Service”
Innovation | 3 UK and Yospace for “SeeMeTV”
Operator | 3 UK
Handset | Nokia for the “N70”
Marketing Campaign | France Telecom/Orange and Warner Music for Madonna: Confessions on a Dance Floor”

2005 Award Winners

Games | Nokia N-Gage for ‘Pathway to Glory’
Music | Vodafone, for its ‘Vodafone live!’ Full Track Music Download Service
Content | Endemol UK with Victoria Real, for ‘Celebrity Big Brother 3’
Services | Orange France for ‘Video Universe’
Innovation | Vodafone and Twentieth Century Fox TV for ‘24: Conspiracy’

2004 Award Winners

Games | IN-FUSIO – IN-FUSIO Mobile Games Services
Music | Chaoticom with Eurotel Praha – Eurotel Jukebox
Innovation | Ki-Bi Mobile Technologies represented by Icon mSolutions – “Ki-Bi™”
Best in Show | Chaoticom with Eurotel Praha for Eurotel Jukebox
(voted for by the audience at the awards using SMS)

View a list of previous Outstanding Contribution Award winners HERE

MEF Global Forum 2013

All 2013 Categories

Media Partners & Supporting Organizations

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