This award recognises companies and organisations working towards creating a trusted mobile ecosystem for consumers.
Entries may include privacy & security products as well as enabling technologies or business models that showcase best practice when it comes to personal data management and those products & services that put trust at the heart of their service design or user experience.
Judges will be looking for:
- Compliance to industry best practice
- Transparency of processes (in the gathering of user data for example)
- Ease of use and user control
- Evidence of how growing trust has increased uptake of a mobile service
Entries are encouraged from:
Technology Providers / Software and App Developers / Payment Providers / MNOs / Device Manufacturers / Enterprises / Brands