Skip navigation.

About MEF

The Mobile Entertainment Forum (MEF) is the global trade association of the mobile media industry, working on behalf of its diverse membership to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members


MEF initiatives change the industry

MEF anticipates, defines and addresses issues and opportunities for the industry that monetises mobile media, by identifying sustainable business solutions, promoting best practice and influencing policy to accelerate the business


MEF insights provide competitive advantage

MEF is the global forum for the exchange of unique insights and expertise which creates competitive advantage for its members through trade development, the sharing of knowledge and connection to industry leaders


MEF policy protects your business

MEF engages stakeholders across the mobile entertainment industry at both a local and international level, to shape regulation and raise awareness of its effective implementation with the aim of protecting revenues and ensuring a positive consumer experience


MEF’s activities and membership have both a global reach and a local influence: key activities include lobbying on industry issues, providing comment & analysis, as well as organising educational briefings and networking events.

For more information, go to: www.m-e-f.org

Meffys Photo Gallery 2011

Meffys 2011 winners

Meffys 2011 Nominee Videos

This Year’s Sponsors

Media Partners

Supporting Organisations