Meffys 2011 winners

Best Ad Campaign
The Coca Cola Company for Sprite Slam Dunk 2011

Best Blockbuster App
Research In Motion for BlackBerry Travel

Best Brand on Mobile
Velti and Ericsson IPX for A&N Mobile CRM

Best Content
AKQA and Random House for Nigella Quick Collection

Best Content Discovery & Personalisation
Shazam for Shazam for TV

Best Game
Electronic Arts for Dead Space on iPad, iPhone and iPod touch

Best Innovation in a Mobile First Market
ForgetMeNot Africa for their Message Optimiser

Best Innovative App
Onavo for Onava Data Shrinking App for iPhone and iPad

Best Innovative Business Model
Hungama Mobile for Vishal & Shekhar Mobile Music Concert

Best M-Commerce Service
Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers

Best Mobile Connected Device
Apple for iPad2

Best Mobile Website
CBS Interactive for CBS.com

Best Music Service
Aspiro Music for WiMP

Best Social Media Service
Movellas for Movellas

Best Technology Innovation
OnStar for Onstar Mobile App

Best TV & Video Service
Saffron Digital for Media Hub

 

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