Meffys entry deadline extended to 6 May due to popular demand

19 April 2011, London – MEF today announces the world-famous TV personality, comedienne and author, Ruby Wax, will be hosting the 2011 Meffys Gala Awards Dinner at the Grand Connaught Rooms in London’s Covent Garden on 7 July. American-born Wax is best known for her sharp-witted and candid celebrity interviews in “Ruby Wax Meets...” in which her irreverent style created some of television's most memorable moments. Now in their 8th year, the Meffys are the industry’s most coveted awards, honouring innovation and achievements across mobile content and commerce.

Rimma Perelmuter, MEF Executive Director, says: “We are delighted to announce the fabulous Ruby Wax as the host for the 2011 Meffys. The stature of the Meffys reflects the dynamism of our rapidly expanding industry and this year’s gala will once again gather the best and brightest in mobile content and commerce for a celebration not to be missed.”
MEF also announces that due to popular demand, the deadline for entries for the eighth international Meffys Awards has been extended to Friday, 6 May 2011. Companies wishing to enter should visit: www.meffys.com

Sponsors
This year’s Meffys sponsors include OpenMarket (Welcome Drinks), Dolby (After Show Drinks), Buongiorno (Category) and BlueVia (Sponsor of the Best Innovative App category). Companies interested in sponsorship should contact sponsors@meffys.com

Judges
Last year's Meffys judging panels included industry experts from publications such as The Guardian, The Daily Telegraph, The Financial Times, Reuters and Mobile Industry Review to name a few. The 2010 Gala Awards Ceremony was attended by more than 350 industry leaders from over 30 countries across 5 continents.

“The quality of the Meffys panel of judges makes it stand out in the crowd. Winning the award for Best Music Service validated Shazam as not only a leader in the marketplace but also a company respected by the experts.” Beatrice Farina, VP Marketing Communications, Shazam

Entering the 2011 Meffys
Entry prices for 2011 are as follows: £350 per entry; £250 for members of supporting organisations; £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry. Please see the Meffys website for further information.

Meffys Categories for 2011
Best Game
Best Music Service
Best TV & Video Service
Best Content
Best Content Discovery & Personalisation Service
Best Social Media Service
Best Ad Campaign
Best Brand on Mobile
Best Mobile Website
Best Blockbuster App
Best Innovative App
Best Technology Innovation
Best Innovative Business Model
Best Innovation in a Mobile First Market
Best M-Commerce Service
Best Business Intelligence
Best Mobile Connected Device
Outstanding Contribution Award