Videos of the 2010 Winners
Watch interviews with each of the Meffys winners who were present at the Meffys Gala Awards Dinner on June 21, 2010 in London. (Interviews conducted by Ewan MacLeod of Mobile Industry Review.)
Meffys Intro Video - This is a fun, farcical take on the 'behind the scenes' of the Meffys judging process, as well as the welcome speech at the Meffys Gala Awards Dinner made by Andrew Bud, MEF Chairman.
CBS Mobile cleaned up at the Meffys this year by taking 3 awards - the TV & Video Service award (for “TV.com Android & iPhone Mobile”), the App Store Blockbuster award (for “NCAA March Madness on Demand”) and the Innovative App award (for “CW City-Wize iPhone App”). Here, Daniel Sakai, CBS Mobile’s VP of Tech, News and Games, talks about how thrilled the network is to take home 3 Meffys...
The winner of this year's Ad Campaign award was Fancharge for "Go!Go! Lions Baseball". Here, Rob Willis, Fancharge's MD for Europe, talks about the campaign.
The winner of this year's Consumer Experience award was FindaProperty.com for their mobile app. Here, Chris Boorman, Product Development, Digital Property Group, talks about the application.
This year's winner of the new Content Discovery & Personalisation award went to Taptu for their "Touch Search". Watch Bob Last, Taptu's SVP Business Development, speak about the service.
The winner of the new Cross-Platform Content award was Zed Group for "Planet 51". Watch Migule Lopez Quesada spealk about the project that was created for cinema, tv, internet, mobile and games consoles.
The winner of the new Cross-Platform Technology award was MTS for "Omlet.ru". Watch Pavel Roytberg, MTS' Director of Products & Services speak about the operator's cross-platform storefront.
The winner of the new M-Commerce award was Wau Movil for their "First Gateway service offer in Latin America". Watch Juan Carlos Garavito, Wau's VP Sales, speak about the initiative.
The winner of the new Mobile Connected Device award was Novatel Wireless for their "MiFi Intelligent Mobile Hotspot". Watch Greg England, Novatel's VP and General Mamager, EMEA, speak about this high-speed mobile internet connectivity device.
The winner of this year's Music Service award was Shazam for "Shazam Encore". Watch Andrew Fisher, SHazam's CEO, speak about the new and improved service.
The winner of this year's Social Media award (for the third year!) was Flirtomatic. See Mark Curtis, Flirtomatic's CEO, speak about the evolution of this popular service.
This year's winner of the Technology Innovation award was Layar. Watch Claire Boonstra, Layar's Co-Founder and Head of Content & Community, talk about the world of augmented reality.
The winner of this year's Outstanding Contribution award was Andrew Tsu, the inventor of touch screen technology for mobile devices. Watch Andrew speak about the evolution of this technology.
Dolby sponsored this year's Welcome Drinks at the Meffys Gala Awards Dinner, where they demonstrated their surround-sound technology on the new Nokia N8 , playing content out from the handset on to plasma screens in a home cinema environment. Here, Rolf Schmitz, Dolby's Marketing Director for Mobile, speaks about how their technology is blowing people away...
*Please note: Four of this year's Meffys winners were unable to attend the Gala Awards Dinner and therefore were not interviewed by Ewan MacLeod. They are:
Winner of the Games Award - PopCap Games for "Plants vs Zombies"
Winner of the Innovative Business Model Award - Mob4Hire for "Crowd-Sourced Mobile Testing"
Winner of the Mobile First Innovation Award - Tata Teleservices for "English Seekho"
Winner of the Business Intelligence Award - Motally
