Best Brand on Mobile
Consumers are increasingly using their mobile devices to engage with brands, enjoy new content and make purchases. As a result, many brands and retailers are embracing mobile and building dedicated strategies for the mobile platform.
This category applauds ‘non-mobile’ companies (e.g. brands, publishers, retailers and financial institutions) who are leveraging the unique attributes of the mobile device to drive customer acquisition, retention and conversion. Entries may be stand-alone (apps, mobile websites, specific services such as couponing) or capture a more holistic approach. Judges will give particular focus to:
- Creativity and innovation
- Effectiveness of brand presence on the mobile device
- Consumer engagement and experience
- Increased brand awareness (with statistical evidence of customer acquisition)
- Proof of CRM and consumer loyalty
- Viralness
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Sustainable business model
Who should enter: Non-mobile companies (e.g. brands, agencies, retailers, publishers, financial institutions) who in the past 12 months have developed their presence in mobile, either for the first time or in a substantially different and more effective way than previously. Please note: companies must enter a specific project or campaign (app, mobile website, service or campaign)
