Best Business Intelligence
This category recognizes ground breaking intelligence and analytics which address the industry’s continued need for comprehensive data and definitive metrics. Judges will specifically look for projects that help the mobile industry to better quantify and analyze audience measurement, usage tracking patterns and sales results with the intent of driving continued investment and growth. Judges will be focusing on:
- achievement of objectives that address specific market needs and meet business requirements
- proof of transparency and independent verification
- application of methodology
- scalability
- robustness of data
-
sustainable business model
Who should enter: Specialised companies or divisions within companies focused on metrics and analysis. Please note, entrants must submit a specific project rather than their overall company achievements.
