Best Content
This award celebrates the most creative and exciting content for the mobile platform which enhances the overall consumer experience. The category highlights the latest advancements in mobile content including music, games, video, animation, apps, podcasts and other forms of original content and media which is either bespoke for mobile or effectively extended to mobile as part of a multi-platform experience. Judges will be looking for entries that are helping to establish mobile as a platform which enhances discoverability, engagement and adds value overall and will give particular focus to:
- Compelling & entertaining content which leverages the mobile platform
- Innovation - creative or commercial
- Viral and social media element
- Proven consumer engagement
- Proof of increase in CRM & consumer loyalty
- Sustainable business model
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Proven success in the market
Who should enter: Content owners/providers/publishers/distributors/aggregators, including broadcasters, network operators and video production companies
