Best Content Discovery & Personalisation
This award highlights the latest tools and techniques helping to drive more personalised mobile content discovery, contextual recommendations and content sharing based on common interests and profiles. Judges will be giving particular focus to entries which use 'smart enabling services' Operator, aggregator or handset manufacturer services bought by third party content publishers and retailers which enable them to create, deliver and bill for their mobile content or service. , making it easy to find, purchase and popularise mobile content and commerce services and will be looking for:
- Innovation - technical, creative or commercial
- Clear navigation and ease of use
- Good use of mobility
- Proven consumer engagement
- Social media element
- Sustainable business model
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Proof of driving traffic to destination sites (where applicable)
Who should enter: Social networks, app stores, content aggregators, personalization and profiling solutions providers, mobile advertising platforms.
