Best Innovation in a Mobile First Market
This category applauds successful models for mobile content & commerce services, products or apps in regions of growth where consumers continue to use mobile as their first and primary access point to the internet. Judges will be looking for entries (content, services, platforms, apps) that demonstrate an innovative approach to leveraging local market conditions and/or overcoming local challenges in a given territory and will give particular focus to:
- Innovation – creative, technical or commercial
- Good use of mobility
- Quality of experience
- Success in leveraging local market conditions
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Sustainable business model
Who should enter: Companies who are either headquartered in or provide a product/service in a 'Mobile First' market (ie. a region where consumers use mobile as their first and primary access point to the internet)
