Best Innovative App
This category recognises apps which use novel ideas, technology and/or business models to create an immersive and engaging consumer experience. Judges will be giving particular focus to technology/business models that have not been seen on the mobile platform before and that are using 'smart enabling services' Operator, aggregator or handset manufacturer services bought by third party content publishers and retailers which enable them to create, deliver and bill for their mobile content or service. to create, distribute and bill for their content. They will specifically be looking for:
- Innovation – technical and creative
- UI design & Quality of Experience
- Good use of mobility
- Implementation of new technology that adds value for the consumer
- New revenue models
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Sustainable business model
Who should enter this category: Apps developers/distributors,developer platoforms, content owners, brands, media publishers, retailers
In Association with:
