Best Innovative Business Model
This category recognizes the latest pioneering business models driving forward mobile media consumption and revenue. Judges will be looking at newly launched commercial initiatives which offer practical solutions for overcoming existing business challenges, as well as those that facilitate mobile content & commerce consumption, ultimately driving its take-up. They will give particular focus to:
- Commercial innovation
- Commercially viable business model
- Evidence of overcoming a commercial challenge
- Evidence of encouraging a new sustainable revenue stream
- Quality of experience
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Sustainability
Who should enter: Companies who have developed new models for generating revenues on the mobile platform in the past 12 months
