Best M-Commerce Service
This category recognises companies who are driving consumer purchases of services/tangible goods and/or content using a mobile device as the primary driver of enabling commerce. Examples of m-commerce services include but are not limited to premium SMS, mobile ticketing, vouchers, coupons, infotainment services, location based services, NFC and ad-funded content/services. Joint entries are encouraged - all entries must refer to a specific campaign or service rather than the company’s general offerings. Judges will be looking for:
- Innovation – creative, technical or commercial
- Quality of user experience
- Ease of use
- Consumer engagement
- Sustainable business model
- Use of mobile as the primary means for enabling commerce
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Proven success in the market
*Joint entries are strongly recommended for this category.
Who should enter: Companies who are involved in campaigns that utilise the mobile as a key component for facilitating commerce.
