Best Mobile Website
This category recognizes the most effective mobile-optimised websites. Judges will be looking for mobile websites that optimise the discovery, consumer engagement and consumption experience as well as leverage the form factor and capabilities of a mobile device, adding value and functionality to a brand’s existing websites. They will focus on the following criteria:
- Creativity and innovation
- Ease of use
- Quality of experience
- Optimisation for mobile (both touch screen and non-touch screen)
- Effectiveness of brand representation on the mobile device
- M-commerce solutions where applicable
- Number of hits and proof of repeat usage
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Proven success in the market
*Joint entries are strongly recommended for this category.
Who should enter: Mobile web publishers, app developers, advertising and design agencies, brands
