Best Social Media
This award highlights the best in mobile social media services, whether they are bespoke, white-label or consumer-facing. Judges will be looking for entries which have gained success using innovative revenue models (i.e. social commerce) and relevant technologies to create a genuinely immersive experience on the mobile for the user. They will also look for evidence of leveraging the social networking element of the service to create new revenue streams, drive engagement and/or drive content consumption, with particular focus to:
- Innovation - technical, creative or commercial
- Ease of use & interactivity
- Good use of mobility
- Social search capability
- M-Commerce solutions
- Evidence of building successful user communities
- Sustainable business model
- Proven success in the market
Who should enter: Social networking companies, mobile netwrok operators and any service providers and/or content publishers that incorporate social media into their offerings
