Best Technology Innovation
This award recognizes innovation which either helps to overcome existing technological barriers and/or uses advanced technology to drive the take-up of mobile content & commerce. Applicants will need to demonstrate how their entry has achieved their stated objective. Judges will be giving particular focus to:
- Innovation – technical, creative and/or commercial
- Resolution of an existing technological barrier or quantifiable results in the take-up of mobile content & commerce
- Good use of mobility
- Accessibility and ease of use across multiple platforms/OS
- Contribution to building a quality user experience
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Sustainable business model
Who should enter: Companies that have used advanced technology to provide value-added services on the mobile platform, including technology provider, developers, handset manufacturers, mobile netwrok operators, braodcasters, apps developers
