History and Winners

2016 Awards, London

The all new Meffys 2016 took place in Kings Place in the centre of London.  The evening  showcased interactive demos from some of the finalists of the IOT, mHealth and other categories and marked the end of the inaugural MEF London Week.

Learn more about the 2016 winners on our blog here.

2016 Winners:

Innovation Awards:

Innovation in Content | Orange for TV clipping
Innovation in Engagement | Bango for Bango Boost
Innovation in FinTech | Kasisto for KAI
Innovation in IoT | VTREE for VTREE SOLAR
Innovation in mHealth | Deutsche Telekom for Sea Hero Quest
Innovation in Mobile First Markets | Opera for Opera Max – Africa
Innovation in Social Impact | Turkcell for My Dream Companion

Global Initiative Awards

Consumer Trust | Hiya for Hiya: Caller ID and Block
Mobile Messaging | OpenMarket for Virgin Trains – Project Surge

2015 Awards, London

The 2015 awards took place at a packed out gala ceremony at The Rosewood Hotel in central London, received their respective accolade from the evening’s host legendary beat-boxer and musical mastermind Beardyman.  Winners included top innovators and leaders in mobile from around the world, featuring sectors as diverse as agriculture, policing and transport alongside finance, health and education.
Learn more about the 2015 winners on our blog here.

2015 Winners:

Innovative App |what3words
Innovation in Business Model |Bemobi
mHealth |Be My Eyes
Education |Mobitrans
FinTech |Everledger
Mobile First Markets |Worldreader
Technology |WeFarm
Mobile Money |Voyager Innovation Inc
Consumer Trust | F-Secure
Social and Entertainment App |Viacom International Media Networks
Life Tools App |Evernote
Consumer First |Certus Technologies
Monetization and Engagement |spottster
Social Responsibility and Development |Worldreader
Enterprise |ClearSlide

2014 Awards, San Francisco

The 2014 awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda.  Categories such as Mobile Education, mHealth, and Big Data – introduced in 2014 – illustrated the diversity of the mobile ecosystem as it continued to expand across new vertical sectors in both growth and established markets.
Learn more about the 2014 winners on our blog here.

2014 Winners:

Mobile Education |Wikimedia Foundation
mHealth |Eko Devices
Big Data |Alpine Chorus
Mobile Money |Smart e-Money
Consumer Trust | The Wireless Registry
Social and Entertainment App |Bitstrips
Life Tools App |Swiftkey
Mobile Service Award |Mahrindra Comviva
Monetization and Engagement |Pollen VC
Social Responsibility and Development |Wikimedia Foundation
Innovation in a Growth Market |Go Metro
Innovation in Technology |Qualcomm
Innovative App |Blippar


2013 Awards, San Francisco

In 2013 the Meffys moved Stateside to celebrate its 10th anniversary. The winners were announced at a glittering Gala Dinner at the luxury Intercontinental Hotel San Francisco, supported by Kaspersky Lab, Real Networks and Vserv.mobi. Emmy nominated and award winning author and broadcaster Daniel Sieberg hosted the awards which were attended by international MEF Members and industry leaders from Barclays, China Mobile, Ebay, Electronic Arts, IBM, Mozilla, Nokia, Ornage, PayPal, Samsung, Shazam, Telefonica, Twitter, Visa and many, many more.

Learn more about the 2013 winners here and what have they been up to since on our blog by clicking on the links below.

2013 Winners:

Social & Entertainment App | Shazam for Shazam for TV Service
Life Tools App | Tile for Tile
Mobile Money | Barclays for Pingit: Picture Payments
Discovery & Engagement | Everything.me
Content Service | Maluuba
Brand on Mobile | Brandtone for Pepsico / Credito Para Torcida
Consumer Trust | NQ Mobile for NQ Mobile Security
Social Responsibility & Development | Mahindra Comviva for Ecocash powered by Mobiquity
Innovation for App | SwiftKey for SwiftKey 4
Innovation for Technology | Mozilla for Firefox OS
Innovation for Business Model | Fortumo for Android App Distribution
Innovation for Growth Markets | moWoza

2012 Awards, London

In 2012 the awards were held at the prestigious Park Lane Hotel in London’s Mayfair district, the event was hosted by the hilarious Paddy Cullivan & the Camembert Quartet who injected some singing innovation and satire to the awards.
Yet again the evolving nature of the industry ensured that a host of new categories were added to the line up including Publisher on Mobile, Social and Entertainment App and Consumer Trust.

2012 Winners:

Social & Entertainment App | Electronic Arts for The Sims Freeplay on iOS and Android
Life Tools App | The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
m-commerce | Barclays Bank for Barclays Pingit
Discovery & Engagement | Yala Music for Yala
Content Service | PERFORM for Al Jazeera Sport Mobile Apps
Brand on Mobile | Crispin Porter & Bogusky for Just Dance 3 – Autodance
Publisher on Mobile | Financial Times for FT Web App
Consumer Trust |Lookout for Lookout Mobile Security
Social Responsibility & Development | Afroes for Moraba
Innovation for App | Citibank for Citibank Tablet App
Innovation for Technology | Calltrunk for Calltrunk
Innovation for Monetization | GetJar for GetJar Gold Virtual Currency
Innovation for Growth Markets | biNu for biNu Social Network and Content Platform

2011 Awards, London

The eighth edition of the industry-leading awards were held in association with Dolby and hosted by international TV personality, comedienne and author, Ruby Wax.

2011 Winners:

Ad Campaign | The Coca Cola Company for Sprite Slam Dunk 2011
Blockbuster App | Research In Motion for BlackBerry Travel
Brand on Mobile | Velti and Ericsson IPX for A&N Mobile CRM
Content | AKQA for Nigella Quick Collection
Content Discovery & Personalisation | Shazam for Shazam for TV
Game | Electronic Arts for Dead Space on iPad, iPhone and iPod touch
Innovation in a Mobile First Market | ForgetMeNot Africa for their Message Optimiser
Innovative App | Onavo for Onava Data Shrinking App for iPhone and iPad
Innovative Business Model | Hungama Mobile for Vishal & Shekhar Mobile Music Concert
M-Commerce Service | Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers
Mobile Connected Device | Apple for iPad2
Mobile Website | CBS Interactive for CBS.com
Music Service | Aspiro Music for WiMP
Social Media Service | Movellas for Movellas
Technology Innovation | OnStar for Onstar Mobile App
TV & Video Service | Saffron Digital for Media Hub

2010 Awards, London

The sold-out 2010 Meffys showcased seven new awards, including the Best M-Commerce, Cross Platform Content and Cross Platform Technology awards. Hosted by TV writer/presenter, Howard Read (with the help of Little Howard, his animated 6 year-old alter ego) the awards recognised Dr. Andrew Hsu with the Meffys Outstanding Contribution Award

2010 Winners:

Games | PopCap for Plants vs Zombies
Music Service | Shazam for Shazam Encore
TV & Video Service | CBS Mobile for TV.com Android & iPhone Mobile
Content Discovery & Personalisation | Taptu for Touch Search
Cross-Platform Technology | MTS for Omlet.ru
Cross Platform Content | Zed Group for Planet 51
Social Media | Handmade Mobile for Flirtomatic
Ad Campaign | Fancharge for Go! Go! Lions Baseball
Consumer Experience | FindaProperty.com for FindaProperty
App Store Blockbuster | CBS Mobile for NCAA March Madness on Demand
Innovative App | CBS Mobile for CW City-Wize iPhone App
Innovative Business Model | Mob4Hire for Crowd-Sourced Mobile Testing
Technology Innovation | Layar for Layar Reality Browser
Mobile First Innovation | Tata Teleservices for English Seekho
M-Commerce | Wau Movil for First Gateway Service Offer in Latin America
Business Intelligence | Motally for Motally
Mobile Connected Device | Novatel Wireless for MiFi Intelligent Mobile Hotspot

2009 Awards, London

In 2009 the Meffys made a come-back in their hometown of London, this time hosted by the lively Scottish comedian and tv/radio presenter Hardeep Singh Kohli.

In recognition of the now ubiquitous app, the duo who laid the foundations for mobile’s thriving applications business  – Dr Antero Taivalsaari of Sun Microsystems Laboratories and Mark VandenBrink of Motorola – were honored for their Outstanding Contribution to the industry.

2009 Winners:

Games | Gameloft for “Real Football 2009”
Music Service | 24-7 Entertainment for “TDC Play”
TV & Video Service | BBC for “BBC iPlayer on mobile”
Content | 20:20 London for “Thmbnls Interactive Mobile Drama”
Social Networking | Handmade Mobile Entertainment for “Flirtomatic”
Search & Discovery | MTS for “MTS Super Search”
Ad Campaign Award | TURKCELL for “Tone&Win”
D2C Service | GetJar for “GetJar”
Application | Opera Software for “Opera Mini 4.2”
Technology Innovation | Nokia for “Nokia Ovi Store”
‘Mobile First’ Innovation | Hungama Digital Media for “Tata Sky”
Business Intelligence | comScore for “GSMA Proof of Concept”
Innovative Business Model | Orange for “Dolphin Pay-As-You-Go package”
Quality of Experience | Dolby Laboratories for “Dolby Mobile”
Handset | INQ Mobile for “INQ – The World’s First Social Mobile”

2008 Awards, Cannes

The 2008 awards were hosted by Gadget Show presenter, Suzi Perry at the famous Carlton Hotel in Cannes.

With the unstoppable rise of social networking, it was fitting that the three founders of Upoc: Greg Clayman, Gordon Gould and Alex LeVine, were honoured with the Special Recognition award as the ‘inventors’ of mobile social networking.

2008 Winners

Games | Nokia for “Hooked on: Creatures of the Deep”
Music Service | mBlox & Myxer for “Myxer Mobile Music”
Artist Campaign | Absolute Marketing & Distribution for “Wet Wet Wet SMS Pre-order Campaign”
TV & Video Service | Rhythm NewMedia and 3UK for “Free Video on 3UK”
Technology Innovation | Zeemote® for “Zeemote JS1 Controller”
Content | Fun Little Movies Channel
Communities & UGC | Flirtomatic
Search & Discovery | Gracenote for “Gracenote Mobile Music Platform”
Marketing Campaign | Orange for “Frank TV”
Handset Application | fring
Quality of Experience | Zeemote® – “Zeemote JS1 Controller”
Off-Deck Services | Thumbplay
Innovative Business Model | MMcast for “MMCast”
Handset | Nokia N95 8GB
Operator | Orange

2007 Awards, Monaco

With a switch to the glamorous surroundings of Monaco, the 2007 Meffys were hosted by former MTV presenter Ray Cokes.

A trio of individuals – Alain Rossman, Chuck Parrish and Bruce Martin – were presented with the Special Recognition award for their collaborative efforts that led to the creation of the mobile internet.

2007 Winners:

Games | Gameloft for “Miami Nights: Singles in the City”
Music Service | Omnifone for “MusicStation”
Artist Campaign | Parlophone/New Visions for “Lily Allen Mobile Site”
TV & Video Service | QUALCOMM for “MediaFLO” System
Technology Innovation | Alltel Wireless for “Celltop”
Content | Endemol Digital Media for “Get Close to…Sugababes”
Innovative Business Model | AdMob for “AdMob Marketplace”
Communities & UGC | Loop Mobile for “MOKO”
Search & Discovery | MCN for “DoCoMo D903i FM Radio Search”
Handset Application | ShoZu for ShoZu
Marketing Campaign | Hungama Mobile for “Hutch & Casino Royale Campaign”
Handset | Nokia for “N95”
Operator | Telenor Norway

2006 Awards, London

Rebranded as the “Meffys”, the host of the expanded awards for 2006 was legendary DJ and producer Pete Tong.

The MEF board chose to recognise the technical and entrepreneurial skills of Dr Jim Brailean and his pioneering work on mobile video.

2006 Winners:

Games | Digital Chocolate for “Tower Bloxx”
Music | Warner Music for WAMO Packs
Content | Chooz Active Content for “Foreplay”
Services | Bango for “The Bango Service”
Innovation | 3 UK and Yospace for “SeeMeTV”
Operator | 3 UK
Handset | Nokia for the “N70”
Marketing Campaign | France Telecom/Orange and Warner Music for Madonna: Confessions on a Dance Floor”

2005 Awards, London

The 2005 awards marked “an industry coming of age” according to host Channel 4 newsreader Krishnan Guru-Murthy and the number of award categories increased accordingly.

It was Finnish technologist, Taneli Armanto, turn to be honoured with the Special Recognition award for bringing the game ‘Snake’ to the mobile phone.

2005 Winners:

Games | Nokia N-Gage for ‘Pathway to Glory’
Music | Vodafone, for its ‘Vodafone live!’ Full Track Music Download Service
Content | Endemol UK with Victoria Real, for ‘Celebrity Big Brother 3’
Services | Orange France for ‘Video Universe’
Innovation | Vodafone and Twentieth Century Fox TV for ‘24: Conspiracy’

2004 Awards, London

In June 2004, the inaugural Mobile Entertainment Forum Awards took place in Islington’s Business Design Centre in London to reflect the “growing maturity and importance of the mobile entertainment market”.

Hosted by then MEF Americas Chairman and mobile evangelist Ralph Simon,

The Special Recognition award was presented to Finnish technologist Vesa Matti Paananen for ringtone personalisation – an idea he came up with one morning in Helsinki when he woke with a hangover and wanted to get rid of that “annoying Nokia tune”.

2004 Winners:

Games | IN-FUSIO – IN-FUSIO Mobile Games Services
Music | Chaoticom with Eurotel Praha – Eurotel Jukebox
Innovation | Ki-Bi Mobile Technologies represented by Icon mSolutions – “Ki-Bi™”
Best in Show | Chaoticom with Eurotel Praha for Eurotel Jukebox
(voted for by the audience at the awards using SMS)

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